The Point Is the Pattern
Lock-In is sales-specific, but the larger pattern is broader: a repeated business workflow had scattered context, manual follow-up, unclear status, loose files, and duplicated effort at closeout. Court Les Rues shaped that fog into a focused tool with a clearer path from input to result.
That same pattern can apply to intake workflows, internal trackers, document-heavy processes, client handoffs, field notes, estimate systems, and other small business work that keeps living in too many places at once.